Search Engine Optimisation (SEO)

We understand the value users place on web pages that rank prominently on the first page of search engines. That’s why we employ optimisation strategies that are guaranteed to improve the visibility of your pages on search engine results pages (SERPs) to increase traffic to your site. Our end-to-end SEO approach considers every factor and variable at play to ensure long-lasting performance boosts.

Content Management

A higher ranking on SERPs requires top-notch content to improve readability.

• ● Our strategies ensure that your content structure is intuitive and readable
• ● We also keep the content informative, beneficial, engaging, and precise

Keyword Usage

Keywords are phrases used by the target market when searching for products or services online. They are vital in SEO because they inform search engines about the nature of your web page content. We conduct an in-depth analysis of keywords, keyword phrases, and Latent Semantic Indexing (LSI) keywords for better alignment with what search engine algorithms are looking for.

Links

Search engines also prioritise the presence of external URLs in web pages. We include inbound and quality outbound links to enhance relevance, provide references and improve the trustworthiness of your content.

Search Engine Marketing (SEM)

SEM is a pay-per-click (PPC) ad on search engines containing keywords frequently used by users. We create text-based and product listing ads (PLAs) using high-value keywords to generate and convert more leads.

Through SEM ad campaigns:

• ● Users view pertinent information at a glance
• ● The ad campaign stays on top of SERPs for maximum discoverability by users
• ● Enterprises pay for click-through rates, not the number of impressions earned, improving ROI

Branding

Branding differentiates a business from the competition. Get established as experts in the industry with excellent branding services from Digital Relay Marketing. We provide competitive-edge branding to enhance authenticity, uniqueness, and value.

We Refine Pre-Existing Brands

We are experts at rebranding to boost recognition. We understand the significance of brand identity to your target audiences—we produce designs that resonate with them to maximise results.

We Create Brands From Scratch

Branding is essential for building customer loyalty and communicating shared values. We work with our clients to build brands which align with their vision and mission.

Social Media Marketing

Our clients can dramatically increase their marketing return on investment (ROI) by boosting the performance of their social media presence. We invest in social media marketing research to hone and refine the skills and campaigns needed to ensure that our clients accomplish precisely that.

Our Process Is Driven By Analytics:

• ● We use data to identify the most suitable social media channels
• ● We apply our results-oriented strategies to build an audience
• ● We leverage analytics to refine our campaigns for long-term efficiency

Social media networks are vital for raising brand awareness, building consumer loyalty, encouraging customer interaction, and providing support. Let Digital Relay Marketing build you the presence that your business deserves!