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DIGITAL RELAY MARKETING

SEARCH ENGINE

MARKETING (SEM)

Cut through the noise with targeted pay-per-click (PPC) ads.

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WHY CHOOSE

SEM?

We craft high-performance text and product listing ads (PLAs) using the keywords your customers already use, so you’ll gain clicks and conversions where it counts. 

Cost-effective clicks

Top rankings

High-intent targeting

Increased search engine trust

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OUR SEM

SERVICE

High-performing paid search campaigns start with:

Strategic Keyword Research

We go deep, finding high-value/low-cost keywords and terms that will maximise your ad’s relevance and minimise wasted spend

Ad Creation

We design compelling search ads (and PLAs for e-commerce) that highlight benefits, include strong CTAs, and link to optimised landing pages built to convert.

Intelligent Bidding & Budgeting

We run real-time bidding campaigns across Google and Bing, managing your budget to deliver the strongest ROI.

Ongoing Optimisation

Our approach is never "set and forget." We review clickthrough rates (CTR), Quality Scores, and conversion metrics, adjusting keywords and bids to stay ahead.

WHAT YOU’LL

GAIN

Improved visibility: on SERPs (Search Engine Results Pages) 

Precise reach: Show up for searches your customers actually make 

Measurable ROI: You control limits and get tight tracking from us 

Performance insight: Real-time data for ongoing campaign improvement 

SEM VS.

SEO

SEM delivers fast results, while SEO builds long-term presence. When combined:

You dominate both paid and organic listings. 

Insights from SEM inform SEO keyword targeting, and vice versa. 

You maximise search engine coverage, conversion and cost efficiency.

Together, they form a powerful SEM strategy, maxing the impact of every spend.

OUR SEM

PACKAGES

Launch Campaign

Keyword research, ad copy, PLA setup, budget & bidding, destination URL tracking.

Ongoing Management 

Weekly optimisations, bid monitoring, performance reporting, landing page analysis.

Advanced Analytics 

Conversion tracking, remarketing setup, insights for UX improvements.

Website Maintenance & Support

We provide comprehensive website maintenance and support services to ensure your site remains secure, up-to-date, and fully functional. Our proactive approach includes regular backups, software updates, and performance monitoring. This allows you to focus on your core business while we handle the technical aspects of your online presence.

Reach the Right Audience Without Overspending

Search Engine Marketing (SEM) offers a highly cost-efficient way to reach your target audience and drive immediate results. Unlike traditional advertising, SEM allows you to set your own budget, bid amounts, and daily spend, giving you complete control over your marketing investment. With precise targeting options, you only pay when someone clicks on your ad, ensuring every pound is spent on genuine prospects interested in your products or services.

This pay-per-click model minimises wasted spend and maximises the impact of your budget, whether you’re a small business or a large enterprise. By continuously monitoring and optimising campaigns, we help you achieve the best possible outcomes at the lowest possible cost, making SEM an ideal solution for businesses seeking measurable and efficient growth.

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Turn Clicks into Conversions

SEM stands out for its ability to deliver impressive returns on investment when managed strategically. By targeting high-intent keywords and leveraging compelling ad copy, SEM drives qualified traffic directly to your site. Every campaign is tracked and measured in real time, allowing for continuous optimisation and fine-tuning. This data-driven approach ensures your ads reach the right people at the right moment, increasing the likelihood of conversions and sales.

Whether your goal is lead generation, online sales, or brand awareness, SEM provides clear, actionable insights into your performance, making it easy to calculate your ROI and adjust your strategy for even greater success. With our expertise, your SEM campaigns become powerful engines for sustainable business growth and profitability.

SEM Services:
Your Questions Answered

What is the difference between SEM and SEO?
SEM refers to paid advertising on search engines, such as Google Ads, while SEO focuses on organic (unpaid) search rankings. Both aim to increase your online visibility but use different methods.
How quickly can I see results from SEM?
Unlike SEO, SEM can deliver immediate results. Once your campaign is live, your ads can start appearing in search results and attracting clicks within hours.
Can you manage my SEM budget effectively?
Absolutely. We work with you to set a realistic budget, monitor performance closely, and optimise campaigns to ensure you get the maximum return for every pound spent.

CREATE MEANING FROM EACH AND EVERY CLICK

Whether you're expanding reach or boosting leads, we build SEM campaigns that deliver – fast.

Talk to our team
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